The reach of TV Stations based on Out-Of-Home TV platform looks quite different in June in comparison to May 2024 due to sport events of Eurocup 2024. The most significant increase could be observed for ZDF TV channel – Reach (%) growth in 2 times (43% in June vs 21% in May). Next position occupied by Das Erste (39% in June vs 27% in May). And for RTL, Deluxe Music and Sat.1 Tv stations differences are less noticeable.

As for Share of time (%) metric, the top-3 TV Stations were the same with similar differentiation in May versus June. Forth position placed by Sat.1 and had higher value for May – 8% (2,7 times more than in June).

In terms of Average Time Spent metric, the first 3 leader also the same – ZDF, Das Erste and RTL. The maximum ATS had ZDF in June - 2 hours 2 minutes and 14 seconds. The minimum reached by Deluxe Music in June – 4 minutes and 44 seconds. The highest difference in ATS had Sat.1 – almost 2 times in June vs May.

Gender reach distribution for OOH TV platform showed increase for all TV Stations among Men in June, for ZDF in 2,3 times and for Das Erste in 1,6 times, for RTL – 1,4 times in comparison to May. As for Deluxe Music and Sat.1 – variations were minimum (1-2%). Trend for women is similar, except RTL and Sat.1 with slight decrease in June vs May.





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Eurocup OOH TV in Germany, measured by AdReal

Out-Of-Home TV in Germany during Eurocup 2024

From April 2022, the gemiusAdReal cross-media study in Poland was enriched with a new breakthrough functionality. As the first study in this country it will provide information about advertising expenses, including ad types and formats, based on data from a single-source research panel.

Information about advertising expenses are presented for all types of media covered by gemiusAdReal's research, i.e. PC and Mobile (display ads, excluding web browsers and social networks: Facebook, YouTube, Instagram), TV (video ads) and Radio (audio ads). The results are estimated based on the official price lists of publishers and the size of advertising traffic. The price lists used in the estimation are updated on an ongoing basis for each subsequent month and take into account not only the price of advertisements in a given medium, but also the type of advertising format or the duration of audio and video spots.

The gemiusAdReal research is an internationally award-winning solution that enables comprehensive cross-media analysis of the advertising market. The introduced expense module is the next stage of research development, thanks to which users can trace the distribution of expenses between publishers, compare the costs of building coverage in individual media or analyze advertising strategies of the competitive environment.

The new module is available in the gemiusAdReal study in Poland from April 6 and covers data for the period from January 1, 2021, thanks to which users will be able to analyze historical data.

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From April 2022, the gemiusAdReal cross-media study in Poland was enriched with a new breakthrough functionality. As the first study in this country it will provide information about advertising expenses, including ad types and formats, based on data from a single-source research panel.

Advertising expenses data in the gemiusAdReal study in Poland

Gemius was recognised in the this year’s IAB Europe's Research Awards. The innovative cross-media solution for measuring both media consumption and post-campaign ad exposure was the best project in the Audience Measurement category!
Gemius’ solution is the first single-source cross-media research of TV, radio and Internet in Poland. The study is dedicated for all media parties, publishers and advertisers, providing complete data for planning marketing strategy and effective inventory management. The solution was awarded the silver statuette in the Audience Measurement category. A gold trophy in this category was not awarded.

The recognised solution consists of three renowned products: marketing intelligence study, gemiusAdReal and post-campaign analytics tool, gemiusPostBuy, and also well-established gemiusAudience research that has been recently extended to cross-media measurement. Thanks to the new gemiusAudience possibilities, the research is now able to provide detailed information about audience media consumption among TV, PC, mobile and radio, including Facebook, Instagram and YouTube applications. All mentioned products are fuelled by data from single-source panel measurement which ensures high quality and consistent data. The new comprehensive Gemius’ solution finally delivers the market with a reliable tool that helps publishers and advertisers in building the entire media strategy process, from content and ad distribution planning, to post-exposure verification.

Gemius’ unique products and methodology were repeatedly recognized by renowned IAB Europe Research Awards. In 2015, Gemius was awarded for the Behavioral Panel Synthesis methodology allowing media owners to see the campaign reach from all devices. In 2016, Gemius won by presenting its Overnight methodology enabling production of daily data for website viewership statistics. In 2017, IAB recognised gemiusAdReal, the solution enabling comprehensive measurement of the online advertising market. Last year, the project True Single Source: gemiusPostBuy and gemiusAdReal, brought Gemius the fourth statuette in the IAB Research Awards contest.

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Gemius was recognised in 2020 by IAB Europe's Research Awards with yet another prize.

Gemius wins IAB Europe Research Awards for 5th time

Gemius’ single-source measurement solution is among the finalists of the MRS Awards 2019 in the “Best Innovation” category.
Our single-source fuelled cross-media measurement solution comprises two complementary products: gemiusAdReal and gemiusPostBuy. Together, they are designed to offer a custom-tailored solution for the 360° media market analysis. gemiusPostBuy allows for an in-depth examination of your own campaigns across all media channels. gemiusAdReal is a market intelligence tool passively measuring all brands’ advertising efforts both in traditional and digital media.

Marketers all over the world are asking for a cross-media campaign measurement solution that will allow for the total reach analyse of campaigns displayed on TV and in digital together with walled garden digital ecosystems. Thanks to Gemius unique solution all campaigns can be analysed and measured on the single-source panel.

- It is truly a pleasure and a great honour for us to be included alongside global projects from companies like Unilever, Lumen Research, Happen or System1 Group. Receiving Research Award from IAB Europe in June 2019 and being a finalist in MRS Awards is proving us the importance of total campaign reach in the cross-media landscape - says Marta Sulkiewicz, Chief Sales Officer in Gemius.

This year, the finalists will be announced at the final gala on December 2nd in London.

The Market Research Society (MRS) is the world's largest association serving professional knowledge about using market, social and opinion research and in business intelligence, customer insights, market analysis and consultancy with clients. MRS has 500 individual partners and over 500 Company Partners accreditations in over 50 countries.

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Gemius’ single-source measurement solution is among the finalists of the MRS Awards 2019 in the “Best Innovation” category.

Gemius shortlisted for Best Innovation in MRS Awards 2019!

#TrueSingleSource recognised in IAB Europe's Research Awards

Our #truesinglesource solution, enabling the cross-media landscape measurement in its fullness has been recognized by this year’s IAB Europe’s Research Awards in the category: Audience Measurement.
Our two-product duo comprise a unique value proposition for both, marketers and media owners. Thanks to gemiusPostBuy advertisers are able to have an in-depth insight into their all-media-including cross-media campaign. gemiusAdReal on the other hand is a trailblazing market intelligence tool allowing for a comprehensive market and competition examination in both, digital and cross-media world.

“We are incredibly proud that our study has been recognized by the European advertising market experts”, comments Marcin Pery, the newly appointed Gemius CEO. “All our efforts in the recent months have been focused on the cross-media analysis and the development of our single source panel. But we do not forget about the digital market that has been using our products for 20 years now. Our goal is incessantly to deliver the best solutions for all market players and simultaneously allow the advertising market to grow”.

This is our fourth recognition in the IAB Europe’s Awards. Previously, Gemius was awarded with the Research Award in 2015 for our Behavioral Panel Synthesis methodology allowing media owners to see the campaign reach from all devices. In 2016, we won by presenting our Overnight methodology enabling production of daily data for website viewership statistics. In 2017, IAB recognized gemiusAdReal, now boosted with cross-media analysis possibilities.

Gemius wins IAB research awards 2019.png

Our #truesinglesource solution, enabling the cross-media landscape measurement in its fullness has been recognized by this year’s IAB Europe’s Research Awards in the category: Audience Measurement.

News & Articles

Out-Of-Home TV in Germany during Eurocup 2024

Advertising expenses data in the gemiusAdReal study in Poland

Gemius wins IAB Europe Research Awards for 5th time

Gemius shortlisted for Best Innovation in MRS Awards 2019!

Gemius wins IAB Europe’s Research Awards for the 4th time