Research Studies

• gemiusTraffic
• gemiusAudience
• gemiusEffect
• gemiusProfile
• gemiusHeatMap
• gemiusFGI
• gemiusAdHoc
• gemiusGeo
• gemiusUsability
• gemiusInsight
• gemiusStream
• Marketing Research
• gemiusWebEffect
• gemiusDeskResearch
  • Research benefits
  • Research method
  • Research results
  • Offer

Research method

The full gemiusDeskResearch research array combines market hard data analysis (i.e. a varied battery of indices and data, comprehensive reports and charts) with an in-depth analysis of market conditions (by analysing given international market segments, investment trends and perspectives).

In order to provide the most reliable and comprehensive data, gemiusDeskResearch experts use governmental and non-governmental sources, which include reports, scientific publications, statistical yearbooks, industry magazines, expert opinion, and data based on specialised research carried out by Gemius SA, for example:

• gemiusTraffic – detailed and comprehensive analysis and research of website activity,
• gemiusAudience - analysis of information and data about user activity and preferences based on exhaustive data from data collected through study,
• gemiusDirectEffect - measurement of the effectiveness of online advertising campaigns.

Other database analyses can be performed at the request of the client. Our research uses information stemming from a wide variety of markets: Central and Eastern Europe (Ukraine, Russia, Slovenia, Slovakia, Romania, Lithuania, Latvia, Estonia, Croatia, Bulgaria, Poland), Western Europe (Austria, UK, Norway) and the USA. This wide spectrum of markets may of course be expanded upon at the request of the client.