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It may happen that Gemius – due to insufficient share of visitors to websites grouped under a particular category – will not be able to deliver data for a selected thematic category or target group. In such cases, a more flexible approach to the indicators is possible, i.e. different age groups classification or presentation of results combined for chosen socio-demographic categories. For example, in a situation in which results for a group of internet users aged 7-14 are below the audience threshold and we cannot deliver the data, there is a chance of grouping data and presenting them for individuals aged 7-24, etc.
The internet populations included in our research differ in respect of the minimum age limit. This is due to the availability of different age groups in structural research (in some countries no data concerning child internet users is available).
The research doesn’t involve all websites. The measurement concerns the largest websites, enrolled by Gemius methodologists and websites proposed by publishers and advertising networks.
The thematic categories are not implemented in all countries in which Gemius researches the internet. The decision about defining them depends on the industry organizations who commission internet market research with Gemius. However, upon a special request, the Gemius analysts can prepare a new thematic category.
You can count on us if you need support when preparing your material and you wish to consult the manner in which the data is to be presented.